Localization

As a business owner hitting international markets and localizing your product, you have probably faced this question: should I translate my corporate blog, too? Or is that time and money wasted on something that's not even a core part of my website? No one will read it, anyway. The answer, however, is: yes, you should seriously consider it. Here’s why, and here’s how you can get it done. Benefits of Running a Corporate Blog Professional blogs are the most powerful tools for content marketing and branding. They're perfect for SEO, especially for longtail and question keywords. Want to expand upon your brand, strategies, or products, while still keeping your corporate website lean? Go for a blog. You’re 4x more likely to be found in organic searches and blogging can generate 3x more leads than ads. Long story short: Google loves blog content. If your blog focuses on free user guidance, it contributes a great deal to a customer-centered image of your brand. Which is…

Are you a project owner, project manager, or developer? Follow these 6 simple rules to avoid common mistakes in localization projects. Freelance localization specialist or big localization agency? Unless you are a multinational corporation with dedicated purchasing departments and processes, hiring a freelancer to localize your website or app is a great idea. Especially when you run a startup or a small-to-medium-sized business. Working with a freelancer: cuts costs (no middlemen = no fees) saves time and effort (lets you bypass some of the agency processes) is more personal (and personalized) However, there are some pitfalls I'd like to help you avoid. 1. Hire a Professional Translator Never assign a translation or localization project to a member of your team, be they a web developer or a marketing specialist. Even if they speak the target language, they simply... can't translate. Just as a translator can't write code. They wouldn't be able to tackle all the issues localization faces, such as…